2. The rise (and now the fall) of the unicorn
We told you back in 2019 that the “unicorn” phenomenon was a signal of *Very Bad Things* to come. A unicorn company is a startup with valuation over 1 billion but no profits. They were all the rage in the build up of the bubble. WeWork, Uber, Peloton, Door Dash, all became flush with venture capital in search of the Next Big Thing with little regard to actual profitability.
Alarmingly, many of these companies NEVER even promised to be profitable. They got that sweet, sweet VC anyway. Because what could possibly go wrong?
What could go wrong? Well, valuable resources in the economy could be sunk into non-performing entities that end up imploding and destroying all that capital right along with them. Instead of, you know, investing capital into productive things that actually build up and grow the economy in the long run.
The implosion of unicorns is happening now. Some affectionately referred to this class of company as the “millennial lifestyle subsidy” and it is coming to an end. This article describes the sticker shock of paying what an Uber ride is actually worth, once he became reliant upon the cheap service.
Now that workers – and gig workers - are in short supply, wages and incentives have had to skyrocket to get them to again deliver takeout to your porch or drive you to the airport. And so, prices for those services have gone up accordingly, unavoidably. Rising gas prices are also no small part of that equation. Those real costs are likely to break the backs of more unicorns as customers get off the couch and get their own food, carpool with friends, work from their kitchen table and find other ways to pinch their pennies.
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